First let’s start with when it doesn’t – if you micromanage, then outsourcing is going to be a tricky journey, because the very positive aspects of using an outside expert resource for time and attention saving will be lost.

For everyone else there will be a point at which contracting a high-skilled individual or service becomes a worthy consideration, particularly if you are the owner of a small business or you run a lean team, and a project calls for a resource or knowledge-base or even time that you simply don’t have. 

The continuing trend in the UK for outsourcing experts can be linked to the levelled economy; savvy and entrepreneurial business managers are switched-on to the benefits; a reduction in payroll, fixed project costs, the flexibility to tailor talent when you need it, tasks can be started quickly and delivered on time under the leadership of a dedicated, strategic marketer, allowing you space and time to concentrate on your core business.

Additionally, if you are looking for a seriously fresh perspective, people at the forefront of their expertise – by the very nature that they need to be to win work; then tapping into this outside clarity of thought can give you the edge over your competitors, outsourcing is like having your very own box of tricks.